Facebook is the biggest of all the social networks, and its overall active users continue to increase every year across the platform. The social network regularly goes through algorithmic changes that make organic reach a challenge for brands. However, they provide advertisers with sophisticated tools...
Facebook is the world's leading social network, and 1.62 billion users visit Facebook daily, meaning that no matter your industry, your audience can be found on Facebook. Facebook ads are a great way to reach a large number of people, corresponding with your ideal customer...
In social media marketing just as in any type of marketing, being able to determine the campaigns that are moving the needle in your business is vital. In fact, you should be able to track all your traffic and know its exact source. This will...