15 Jul 3 Reasons Why You Should Consider Facebook Ads For Your Business
Facebook is the world’s leading social network, and 1.62 billion users visit Facebook daily, meaning that no matter your industry, your audience can be found on Facebook. Facebook ads are a great way to reach a large number of people, corresponding with your ideal customer avatar, and advertising on Facebook can help brands achieve a variety of goals. In fact, depending on the objectives you set, Facebook will optimise the distribution of your ads to help you reach users within the Facebook network who are most likely to perform the desired action.
Besides, it is essential to differentiate boosted posts from Facebook ads. In fact, even though boosted posts are a form of Facebook advertising they don’t offer the same level of targeting and strategy as proper Facebook ads, ran from Facebook Business Manager. The boosted posts system consists of giving more visibility and exposure to your content, unlike Facebook ads, which are more strategic. In fact, they allow you to broadcast your ads according to your audience’s interests along with other predetermined criteria. This article only deals with Facebook Ads run from Business Manager. Here are 3 reasons why you should consider running Facebook Ads for your business.
Get your content in front of your target audience
If you have a Facebook page, chances are that the organic reach of your posts is quasi inexistent. This is due to the fact that when you publish a post on your page, only a small percentage of your followers will see it. Facebook advertising is great for putting your most interesting content right in front of your target audience. One of the biggest advantages of Facebook Ads is the ability to define precisely who you want to reach, and the level of precision with which you can target an audience on Facebook is fantastic. In fact, Facebook offers unique targeting capabilities that no other platform can offer. You have the possibility to choose your target audience through many criteria (age, gender, interests, …). Facebook advertising will allow you to reach the people most likely to pay attention to your brand messaging, thus helping you to achieve your marketing objectives. Based on your budget, Facebook will help you to spread your message to as many people as possible within your target audience. In addition, Facebook is an advertising platform on which you will get results even with a small budget, in fact you can spend as little as £5 daily and still get results. Also, Facebook let’s you adjust your budget by increasing or decreasing it depending on your campaign performance. Facebook has developed a vast array of tools to help advertisers optimise their ads but also to maximise their investment.
Get access to highly sophisticated tools
Advertising on Facebook allows you to access extremely powerful tools, at no extra cost compared to the budget of your advertising campaign. These tools provide data about your campaign performance but also about your audience’s behaviours and thus allow you to optimise your ads based on the data. You could therefore easily assess the performance of your ads by analysing the volume of traffic they have generated to your website, the number of people who were exposed to your campaign, among so many other performance indicators. Being able to clearly assess the performance of your ads, alone, will allow you to feel in control, knowing that you are not spending your budget on campaigns that don’t work. With Facebook ads you can A/B test different elements of your ads to find what resonates with your audience and serve them more of what they want, thus maximising your campaign performance.
Reach your prospects at each phase of your sales funnel
Many advertisers make the mistake of trying to sell to strangers, also known as cold audiences. This is the reason why you see so many businesses run ads for a month or two, and then stop their ads because ‘they don’t work’. But the reality is that just as you won’t try to sell your products or services to a stranger in the physical world, you shouldn’t try to sell to cold audiences on the Facebook network either. This is why you should develop a strategy that allows you to serve ads to your audience according to the stage they are at within your sales funnel; and this is something that Facebook facilitates through their campaign goals. Basically, your prospects go through 3 phases before buying your products or services:
Marketing Funnel
The awareness phase: At this stage people are not at all familiar with your brand, products or services (they don’t know you) or they are not even aware that they have a problem to solve. Your TOFU ads should avoid ANY sales message, the point here is not that the person buys, but simply that they discover your brand.
The consideration phase: These people have already seen your TOFU ads and are starting to know your brand, products or services, or they realise they have a problem and are actively looking for a solution.
The conversion phase: These people know you and are even ready to buy your products, or they have identified the solution to their problem and are ready to buy a product that will solve this problem, and your product is one of their options.
Taking into account the different phases of your sales funnel when developing your Facebook ads strategy, will already considerably increase your campaign performance. If you are a business owner thinking about running Facebook ads but don’t know where to start, then get in touch and I’d love to answer any questions you may have.
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